INNOVATION
Commitment to innovate
Santher commits to product development that makes a difference in people’s lives. he company is proud of being at the forefront with sustainable products that respect the environment and is constantly creating bold and memorable marketing campaigns. The development of innovative products is vital for generating value and creating a close relation with our consumers. That’s is one of Santher’s and all its employees goals.
Find out more about Santher’s innovations in our timeline!
First ever Personal Toilet Paper campaign created by Washington Olivetto
The sustainable and economic ECO brand of paper towels and toilet paper is released
Santher produces the first ever sanitary pad advertising film starring a man for the Sym brand
Personal Kids becomes the first ever toilet paper designed for kids .
The campaign Grande Família Personal is launched
With Italian design, the Cristal dispenser lineBecomes a market cornerstone thanks to its multiple colors options.
The Snob brand kicks off a benefit for the Ayrton Senna Institute
Sym Girl is releasedWith a cartoon advertising film.
Case Sym is awarded the Marketing Best trophy 2004
Sym becomes the first sanitary pad brand to feature a gay man in its add
Personal VIP Black Brazil's first ever black toilet paper.
REVIVABecomes the first truly sustainable line of sanitary paper, with its impact reduction verified by the CETEA research institute.
Personal® VipLaunch of the new 2-ply toilet paper with new and exclusive ProMaciez formula and texture that uniquely connects softness and resistance, providing a higher economy and performance.
First ever Personal Toilet Paper campaign created by Washington Olivetto.
The sustainable and economic ECO brand of paper towels and toilet paper is released.
Santher produces the first sanitary napkin advertsing film starring a man for the Sym brand.
Personal Kids
Becomes the first ever toilet paper designed for kids.
The campaign Grande Família Personal is launched.
With Italian design, the Cristal dispenser line.
Becomes a market cornerstone thanks to its multiple colors options.
The Snob brand kicks off a benefit for the Ayrton Senna Institute.
Sym Girl is released
With a cartoon advertising film.
Case Sym is awarded the Marketing Best trophy 2004
Sym becomes the first sanitary napkin brand to feature a gay man in its advertising campaign
Personal Vip Black
Brazil’s first ever black toilet paper.
REVIVA
REVIVA becomes the first truly sustainable line of sanitary paper, with its impact reduction verified by the CETEA research institute.
2020
Personal® Vip
Launch of the new 2-ply toilet paper with new and exclusive ProMaciez formula and texture that uniquely connects softness.
Launch of the Premium Line
Santher enters the market with its premium line for diapers – Personal Baby Premium Protection – and sanitary pads – Sym Premium.
2021
2022
Personal Baby Pants
Launch of the Personal Baby Pants diaper and construction of the new industrial park with state-of-the-art machines.
Our brands
Our brands
Personal
Personal Baby
Snob
Sym
Kiss
Santepel
Professional
Specialty Papers